2026

The Enshittification of the Talent Function​

Whenever the stock market is on a bull run, every investing expert appears to be a genius and every strategy a winner — but when the bubble bursts, the ones left standing are the “real experts,” or the lucky ones.

The same logic holds for the talent function. The IT sector has been on an extended bull run for the last 20 years; in fact, the COVID pandemic gave it a boost, with the world hailing a new paradigm of digitization and work from home. Easy capital spawned a startup frenzy, with fintech, B2C e-commerce, and SaaS firms scaling up — and the talent function was at the core of this growth:

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